With disruption and evolving modern technology corporate professionals are changing business models which is in line with changing trends. Keeping expenditure to minimum yet earn higher ROI because of higher leads to conversion ratio. Continuous disruption because of technology evolution and upgraded Internet presence has changed the perspective for everyone to go online. Brick and Mortars retailers are struggling whereas online e-tailers are leading the bandwagon like Amazon is one of the largest online e-commerce station. Irrespective of business size everyone is exploring online channels, leveraging various modes be it Ecommerce (online shopping portal), Social channel etc. Traditional marketing mantras framework revolved around 4 P’s [product, price, promotion, place] whereas modern Digital marketing mantra framework revolves around 7 P’s [product, price, promotion, place, people, performance, process, physical or virtual evidence]. All P’s will not give outcome with lead to conversion if P’s are not complemented with 3 V’s model [Valued customer, Value proposition and Valued network].
Most of the business entities are leveraging Digital Marketing Strategies, to capture untapped market using innovative techniques encapsulated behind Digital Marketing enablers like Search Engine Optimization, Social Media Optimization, Social Media Marketing, content Marketing etc.
Let us comprehend few statistics to embrace importance of Digital Marketing,
According to Gartner Digital Marketing spend report,
- 40% claimed getting savings because of Digital Marketing – Cost effective mode of marketing.
- 28% shifted spending from traditional marketing to Digital Marketing – Shift in Marketing model.
According to Google:
- 2.8 times better revenue because of digital Marketing strategies- Better ROI.
Power of Digital Marketing is mind blowing since for having the same reach, cost of digital marketing is ~25% of traditional model.
Digital Marketing comes in various forms of marketing which helps realize early revenue. Various forms of Digital Marketing modes revolve around Internet, Phone, Mobile, Email and Visuals. Let me help recognize few techniques for Digital Marketing:
- SEO – Search Engine Optimization, help brand’s reachability and awareness. 60% of B2B marketers say that SEO has most powerful impact on lead generation; and in today’s time, apt inclusion of befitting SEO strategy is must to stay on top of search results. However, reaching at the top of SERPs for your target keywords is not easy, as it demands adept understanding of SEO strategies.
- SMO – Social Media Optimization, help gain brand recognition.
- SMM – Social Media Marketing, help gain needed attention using paid channel.
- CM – Content Marketing, help audience know more about brand.
- EM – Email Marketing, help reach relevant audience.
- BM – Blog Management, help share experience and knowhow with audience.
Digital Marketing following simple PDCA model, Plan – Do – Check – Act. It’s is an iterative model where correction and refinements are needed to get much needed outcomes. Digital Marketing Strategy is like pilot executing vehicle with defined algorithm to reach destination with a KPI of Zero accident, where Digital Marketers execute plan with the KPI to get necessary lead conversion for higher revenue. Digital strategy should cover below aspects (not in any particular order):
- People’s trust.
- Optimal price.
- Relevant promotion.
- Product key features.
- Reachability and accessibility.
- Brand image.
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics” says Duane Forrester, Senior Product Manager, Bing
Go Digital Marketing with relevant audience using apt online medium to gain market share and higher revenue by adopting the right marketing strategy. Digital Marketing is continuously evolving and if strategize and executed well it will have exponential positive impact which will help gain not just lead generation, conversions and ROI but also higher revenue quickly.
Choose Digital Marketing as the channel and let right Digital Marketer strategize plan, based on the vision, to gain quick ROI and higher REVENUE.
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